Michael J. Goldrich is an AI scaling strategist and digital marketing leader with 25 years of experience helping organizations integrate AI to drive growth, productivity, and competitive advantage. As Founder of Vivander Advisors, he specializes in AI literacy upskilling, intelligent automation, and direct channel optimization, guiding teams from strategy through execution. A recognized industry thought leader, author, and global speaker, Michael has been named one of the “Top 25 Extraordinary Minds” for his transformative work in hospitality and beyond.